Abney and Associates
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When news that a sample of Mercedes-Benz's adverts was more widely viewed by bots than humans breaks in the same week that an audit company reveals four in five British advertisers have no idea how many of their advert impressions are fraudulent, you know an industry is in some sort of trouble.
Details
- Publication Date
- Jun 11, 2014
- Language
- English
- ISBN
- 9781312268906
- Category
- Computers & Technology
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Darius Marshall
Specifications
- Format