T-Shirts and Suits eBook

Business guide for creative enterprises and cultural organisations. Practical manual for creative people to help make their businesses and organisations even more successful. Creative entrepreneurs integrate creativity and business. T-Shirts and Suits offers an approach which brings together creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven 'Ideas in Action' sections featuring a range of creative businesses and organisations. See also http://www.t-shirtsandsuits.com