Creating, executing, and sustaining a winning business strategy and GTM plan is foundational to the success of any software company. It is also something that early-stage industrial software companies struggle with daily often due to factors that are unique to the industrial software space. Author David Westrom provides a comprehensive, easy to understand strategy and GTM guide for early-stage industrial software companies that are either embarking on a business development journey or considering changes to an existing plan. The author not only provides a template for developing the plan but also offers options, examples, analysis, and stories based on his extensive career in the software industry. Concise and thought provoking, Industrial Software-to-Market serves as a navigator for any early stage company contemplating a software GTM odyssey.