Today, in competitive scenario, Customer is the most important element in the entire marketing process all events of marketing open and closing with the customers first function of marketing is to create a customer. Marketing leads and ultimate with the customers everything is subject to advance nothing remains olds /inactive. Marketing has enabled to deal with fulfilling social needs and wants. Marketing plays a vital role in Management growth and success of business by producing goods and services and creating them available for end users/customers. Marketing takes place when an individual tries to exchange something of value with another individual. Marketing is fully in charge to create income and growth of business, where as other management activities revolve around cost and distribution of limited resources/means effectively. Customer is the cause and purpose of all marketing activities. In modern era marketing is everywhere. Marketing involved selling products, advertising, promotional techniques, maintaining inventories, arranging display, availability of products in stores for customer satisfaction. marketing can easily sustain the expected demand level by carrying only proper planning, implementing, marketing research and generate revenue that enables companies to maintain good financial position in the market. Production will be worthless if goods not supplied to final users for use through correct marketing channels.