Encounters with ChatGPT: The Marketer Meets ChatGPT is an engaging, insightful guide that explores the intersections of marketing and artificial intelligence (AI). Authored by Dr. Ope Banwo, an industry veteran with over three decades of experience in internet marketing, this book aims to demystify AI's role in marketing and provide actionable insights for marketers navigating this dynamic landscape. Structured as a compelling dialogue between the marketing guru and the AI chatbot ChatGPT, the book unravels the mysteries of AI-driven marketing through a series of thought-provoking questions and answers. It delves into the opportunities, challenges, and ethical considerations of incorporating AI into marketing strategies. Each chapter of the book focuses on a different aspect of AI in marketing, including customer support, content creation, advertising campaigns, data analytics, and more. Through practical examples, step-by-step recommendations, and curated lists of AI tools and resources, Dr. Banwo equips readers with the knowledge and tools they need to leverage AI effectively in their marketing efforts. The Marketer Meets ChatGPT is a must-read for marketers seeking to embrace AI technologies, enhance their marketing strategies, and stay ahead of the curve in the ever-evolving digital landscape. Whether you're a seasoned marketer or a curious novice, this book will guide you through the vast ocean of AI possibilities and empower you to harness its power for your business success.