Media Tipping Points: Analyzing and Predicting Global Events

This book addresses three comparative case studies in which the concept of the Tipping Point is evidenced during global events that are in many ways influenced by the media. The case studies were selected on the basis of (3)common key attributes: contagiousness, stickiness (during their development),and one dramatic moment in time that could be defined as a Tipping Point. These case studies were also chosen largely because their attributes included the (4) characteristics of people, organizations, media and events that could be categorically analyzed and compared within a conceptual framework, including recent events that were impacted by global media.