One of the easiest ways to increase your Facebook likes is through the use of Facebook Ads, which allow you to target specific demographics, which means it will allow you to bring the traffic you desire to your page. Do not confuse Facebook Ads with Google Ads, because they are not the same. Google Ads will show up when a person actively searches your keyword(s). They will usually want to know what you are offering at that time, which elicits a click that is relevant to their search.