Using Personas

A persona is a fictional personality that is based on other people’s real life behaviour. It is comprised of realistic traits that are modeled off research. The persona represents a specific group of people who are able to relate to the traits of a produced persona. Think of a persona as a drawn up sketch of a person you might know. Someone you feel is a real life human being. This personality that is represented by the persona is a reflection of a specific group of people. PLEASE NOTE: This e-book is a prototype.