Being a CEO in Africa

Being a CEO in Africa

So You Want to Be a CEO in Africa? Congratulations. You’re Already Dead.

ByERIC SAMBU

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So You Want to Be a CEO in Africa? Congratulations. You're Already Dead. A Survival Guide in 47 Impossible Steps (Plus the 48th You'll Invent at 2 AM) What they don't teach you in business school: How to clear a container that has been stuck at the port for 147 days. How to negotiate with a regulator who changes the law between breakfast and lunch. How to explain to your board that your warehouse is cursed and you've had to hire a traditional healer. How to survive a bodaboda funeral procession that blocks your only gate for six hours because the deceased "always loved this road." How to perform at least one miracle a day. Every day. For thirteen years. What this book will teach you: Why Michael Porter's Five Forces are a joke in a country with 500 competitive forces (all of whom want lunch money). Why your employees are sheep in wolf costumes from a closed-down carnival. Why the chicken bones on your doorstep are not a prank—they're a legitimate line item. Why the founder's final words—"you will need to perform one miracle a day to survive"—were not a metaphor. And why, after thirteen years and 4,745 miracles, you still wouldn't trade it for anything. Praise for this book (mostly from the author's mother and his very patient spouse): "Hilarious. Painful. Terrifyingly accurate. I laughed. I cried. I called my traditional healer." — The Founder (Arusha, beekeeper, retired, happier than you) "I read this book and immediately gave my CEO a raise. Then a hug. Then a very large drink." — A Spouse Who Has Seen Things "Finally, someone has documented the glorious insanity of running a business in Africa. I feel seen. I feel validated. I also feel the need for a Sad Sandwich." — A Fellow CEO (currently at the border, negotiating with a man named Juma) "Page 47 changed my life. Page 112 made me weep. Page 203 convinced me to hire a traditional healer. Page 287 confirmed that I am not crazy—the world is." — Anonymous Reviewer (probably a sheep, but a well-meaning one) Warning: This book contains scenes of bureaucracy, corruption, incompetence, and bodaboda-related trauma. Reader discretion is advised. Pregnant women, people with heart conditions, and anyone who believes that the government exists to serve the people should consult a physician before proceeding. Also contains traces of chicken bones, dark humor, and the uncomfortable realization that you are not prepared. No one is prepared. That's the point.

Details

Publication Date
Jun 18, 2026
Language
English
ISBN
9781105169304
Category
Comics & Graphic Novels
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): ERIC SAMBU

Specifications

Format
EPUB

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