Being a CEO in Africa
So You Want to Be a CEO in Africa? Congratulations. You’re Already Dead.
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So You Want to Be a CEO in Africa? Congratulations. You're Already Dead.
A Survival Guide in 47 Impossible Steps (Plus the 48th You'll Invent at 2 AM)
What they don't teach you in business school:
How to clear a container that has been stuck at the port for 147 days.
How to negotiate with a regulator who changes the law between breakfast and lunch.
How to explain to your board that your warehouse is cursed and you've had to hire a traditional healer.
How to survive a bodaboda funeral procession that blocks your only gate for six hours because the deceased "always loved this road."
How to perform at least one miracle a day. Every day. For thirteen years.
What this book will teach you:
Why Michael Porter's Five Forces are a joke in a country with 500 competitive forces (all of whom want lunch money).
Why your employees are sheep in wolf costumes from a closed-down carnival.
Why the chicken bones on your doorstep are not a prank—they're a legitimate line item.
Why the founder's final words—"you will need to perform one miracle a day to survive"—were not a metaphor.
And why, after thirteen years and 4,745 miracles, you still wouldn't trade it for anything.
Praise for this book (mostly from the author's mother and his very patient spouse):
"Hilarious. Painful. Terrifyingly accurate. I laughed. I cried. I called my traditional healer." — The Founder (Arusha, beekeeper, retired, happier than you)
"I read this book and immediately gave my CEO a raise. Then a hug. Then a very large drink." — A Spouse Who Has Seen Things
"Finally, someone has documented the glorious insanity of running a business in Africa. I feel seen. I feel validated. I also feel the need for a Sad Sandwich." — A Fellow CEO (currently at the border, negotiating with a man named Juma)
"Page 47 changed my life. Page 112 made me weep. Page 203 convinced me to hire a traditional healer. Page 287 confirmed that I am not crazy—the world is." — Anonymous Reviewer (probably a sheep, but a well-meaning one)
Warning:
This book contains scenes of bureaucracy, corruption, incompetence, and bodaboda-related trauma. Reader discretion is advised. Pregnant women, people with heart conditions, and anyone who believes that the government exists to serve the people should consult a physician before proceeding.
Also contains traces of chicken bones, dark humor, and the uncomfortable realization that you are not prepared.
No one is prepared. That's the point.
Details
- Publication Date
- Jun 18, 2026
- Language
- English
- ISBN
- 9781105169304
- Category
- Comics & Graphic Novels
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): ERIC SAMBU
Specifications
- Format
- EPUB