This book is a no-holds-barred introspection into the way we conduct business as black people. An outcome of extensive research and analysis of interviews conducted within black communities worldwide. It is straight from the ‘lips’ of black customers. To achieve a balanced view, black businesses provide their feedback about dealing with black customers. The frustrations and pain points from both sides of the spectrum are highlighted and practical solutions presented. This book is a free market research for black businesses. A gift to the black community. It is hoped that the much-needed improvements will be made on both sides for the betterment of our community and the way we conduct business.