The Eden Project Business Case Study

This write-up presents a discussion about the strategy aspects of the Eden Project in Cornwall, in the United Kingdom. The Eden Project is an educational charity created to try to educate people about the value of conservation, environmental renewal and living with nature. Built on a 160-year-old abandoned china clay quarry at Bodleian, near St. Austell, in Cornwall with an investment of about £ 80 million, this nature leisure project has already performed beyond expectations. Eden Project has already presented substantial benefits for the region. However, although the large funds that have been injected into the project and the creativity coupled with the goodwill that it enjoys renders Eden Park relatively immune from competitive forces, it is proper that creative innovation maintains its competitive advantage. A variety of approaches for analysis used in this case analysis provides insights that are likely to be of value to managers and business strategists.