
Think about it. What are the biggest sites and brands in your
niche online right now? Which are the competitors that you wish
you could be?
For a fitness site it might be something like Bodybuilding.com or
BreakingMuscle.com. For an online marketing site it might be
ShoeMoney, MOZ, SmartPassiveIncome or Search Engine Land.
For a site about self-improvement, it might be Tim Ferriss, or
perhaps the Bulletproof Executive.
So, what is it that sets these sites apart? Why are they more
successful than your brand?
Simple: they have vastly larger audiences than you do. These
sites have hundreds of thousands of followers. People who would
consider themselves genuine fans. People who will visit their site
every single day and who will trust what they have to say.
If a small niche site posts news about a new product, then it won’t
have the platform to reach out to with. Perhaps 100 people might
see that product over the course of a month and seeing as your
average conversion rate for a sales page is about 1% at the
generous end you’re talking a single sale.
Details
- Publication Date
- Sep 24, 2021
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Ghazala Arshad
Specifications
- Format