PowerPoint presentations are the lingua franca of business, and they’re not going anywhere. But they’re also one of the biggest drains on business that has ever existed. According to one study, corporate America wastes $370 million each day on bad PowerPoints. It’s time for that to change. Deckonomics is a step-by-step guide on how to develop succinct, authoritative presentations that result in action.PowerPoint sits on an estimated 73% of all desktop computers worldwide and it’s loaded with templates, bells and whistles. But perform a simple google search on PowerPoint and you’ll find pages upon pages of search results offering templates, training, outlines, examples and even agencies to help you with your presentation. There are over a million searches a month for presentation-related services on Google. PowerPoint isn’t a hard tool to use, so why are people searching for even more help? What people really need help with is composing a presentation that will get an outcome. Presentations get junior managers into the boardroom, they determine whether or not a project will go forward, and they are the vessel that summarizes the next big idea. Good presentations inspire confidence and result in a ‘yes’. Bad ones can kill an otherwise game-changing innovation. Deckonomics is a business book that details a step-by-step approach to developing presentation decks that inspire confidence and result in “yes”, using an entirely new narrative method backed by brain science. 3X Emmy Award-winning writer and producer, Ginger Zumaeta, advises companies on positioning and communicating big ideas. She also trains corporate teams on how to overcome death by PowerPoint. Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance, Disney and many others. Her insights and writing have been featured in publications such as Forbes, Inc., Business Insider, TheNextWeb, Business2Community, and Marketing Profs among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards and 12 Muse awards and a Gracie award for her work in television and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research.