The Crowd

This book is one of the authorized work in crowd psychology and herd behaviors. In the book, the author investigated the natures, the characteristics, the driving forces, the beliefs and the classifications of the minds of crowds and the qualities of their leaders. He stated that the crowds, brought together by anonymousness, contagion and suggestibility, are always unconscious and never reason, and are being exclusively governed by instincts, readily influenced by suggestions, willingly led by whoever with strong wills, always showing the inclinations to inferiority, extremity, impulsiveness, mobility and irritability. He pointed out that the collective minds are not the sum of individual minds; instead, they are radically different under the invisible transformation from the individual conscious minds to the unconscious minds of the crowds. Although the crowds are always intellectually inferior to the isolated individuals, the mystic power of the crowds should never be underestimated.