We have seen a shift in our social life in the last few years; everything is now online, from our business to our leisure activities. Because there is so much money to be made in the online market, more and more companies are prioritizing having a great online presence. If you're reading this, it's safe to assume you're seeking for a piece of this internet pie as well. As a marketer, building and maintaining a strong, respectable online presence is meant to be one of, if not the most crucial, of your top goals. There are so many ways to do this, and so many technical jargon like the ubiquitous Search Engine Optimization (SEO), that it's easy to get caught up in it and forget about everything else. This isn't meant to minimize the value of SEO; it's actually rather amazing in and of itself.