MKT 607 GCU Week 3 Discussions
MKT607
MKT 607 GCU Module 3 Discussion 1
With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should
Details
- Publication Date
- Mar 31, 2020
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): james joe
Specifications
- Pages
- 2
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)