MKT 607 GCU WEEK 5 DISCUSSIONS

MKT 607 GCU Week 5 Discussions MKT607 MKT 607 GCU Module 5 Discussion 1 Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference.