MKT 607 GCU Week 7 Discussions
MKT607
MKT 607 GCU Module 7 Discussion 1
With regard to “Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence,” comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?
Details
- Publication Date
- Mar 31, 2020
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): james joe
Specifications
- Pages
- 2
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)