Beyond the Game is the stuff they don’t teach you in grad school—the real-world side of building a mental performance coaching career that actually pays the bills. It’s a practical business guide for mental performance coaches who want to turn their training in sport/performance psychology into a sustainable profession—not just a side hustle powered by caffeine and hope. Using the same evolution as strength training in pro sports (once doubted, now essential), James Leath shows how mental performance coaching is becoming a “must-have” in athletics, tactical, and high-performance environments—and how you can position yourself to meet that demand. Inside, you’ll learn how to clarify your role (and boundaries), build credibility through education and experience, identify your niche and target market, package your services, price and deliver coaching, run workshops, build a brand that actually attracts the right clients, and create a simple system for outreach, retention, and growth. The tone is coach-to-coach: clear, direct, and focused on what works in the real world. If you’re a new grad, a coach pivoting careers, or a practitioner who wants to stop winging it and start building something legit—this is your playbook.