2025 now boasts a novel approach to packaging education: a book that delivers the solutions-focus of a textbook and the career insight and advice found in a business book. Packaging Done Right is Magic, Vol. I is now available! A packaging field guide 33 years in the making, this book is for the high school or university student headed for a career in the packaged goods industry who wants to understand how to launch effective packaging while having fun. It’s also for the non-packaging professional who wants to know enough about packaging to ask the right questions. The generally packaging-curious might get a kick out of it too. Why is this author worth reading? A few perspectives: “Jay is the type of person that everyone wants in their Rolodex. Simply because he is knowledgeable and an expert in his field. I have enjoyed my continual work with Jay, and look forward to working with him on more projects in the future. Jay is responsible, professional, forthright and innovative in his approach.” — Aaron Witsoe | Earth911 “I found Jay to be very knowledgeable in a space in which there are few true experts — Packaging Life Cycle Analysis and Simplified LCA. My team threw a variety of different requests at him and he handled them all thoroughly and appropriately. Jay is cordial, professional and patient, and in general a pleasure to work with.” — Lindsay Beck | ConAgra Foods “Jay’s level of experience and knowledge has proven to be a major boost to our company’s presence in North America. His ‘can do’ manner and dedication to seeing a project through is the reason why he is able to achieve positive results. Respected by all, his collaborative approach, insights and professionalism make working with Jay a pleasure.” — Victor Barichello | PIQET Happy reading!