Managing the apocalypse:
Marketing and brand survival
In a time of
Fear,
Drift,
Disloyalty,
Confusion,
Terrorism,
Corporate criminality,
Cynicism,
Conformity,
Rank stupidity,
And 1,000 TV channels.
Details
- Publication Date
- Jan 16, 2006
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Jeff DeJoseph
Specifications
- Pages
- 26
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)