Media Training for School Leaders

Readers will gain an in-depth understanding of all aspects of working with the media including how to handle media calls, how to interview for print, radio and television, and how to offer complex information so that it’s easy to understand. This book is a must for anyone who works with the media. In this workshop you will learn: how to interview with confidence, how to answer tough questions, how to control nervousness when working with reporters, how to provide good information that the public wants, how to communicate with the media in a crisis, how to clarify, define or redirect muddled questions, how to avoid being caught off-guard.