Selling High Value Software

Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about closing big-ticket software contracts at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas that will help you through the software sales negotiation and due diligence processes that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, the book is a street-fighter's guide to value creation and is beautifully paced throughout it's high-octane 200+ pages.