Donor Communications That Work: John Lepp

John Lepp is the “Ted Lasso of fundraising." He brings heart, humor, and humanity to a sector that often forgets its soul. With 25 years in direct response marketing and design, John helps charities raise money by creating emotional, donor-centered campaigns that feel personal. He's the author of Creative Deviations and a partner at Agents of Good, where he teaches fundraisers how to connect deeply with their audience.