Introduction to Investor Relations

This book is a basic introduction to investor relations originally designed for use by MBA students. It covers the interaction between finance, the laws and regulations surrounding how companies deliver their message to investors, the financial valuation of companies and communications issues faced by companies. It is helpful for those who practice investor relations and want a concise guide to how investor relations impacts corporate valuation, how marketing helps you understand financial communications, whether and when to issue guidance,the laws and regulations surrounding investor relations, what the academic research has to say about investor relations and various practical issues that arise in the profession.