Capture - RoofOps41 SOP Playbook

CAPTURE – Marketing & Lead Generation That Actually Works Your brand can’t grow if nobody knows you exist — or worse, if they forget you. The Capture chapter is your complete marketing and lead generation system, built for roofers who are tired of guessing, burning money on ads, or relying solely on referrals. This chapter walks you through how to consistently generate qualified leads without needing a marketing degree or an in-house agency. Inside, you’ll learn: • How to build a brand that actually stands out in your market • The Profit Multiplier framework to turn traffic into booked appointments • Lead handling scripts, response-time SOPs, and routing rules • CRM setup and source tracking strategies your team will actually use • Nurture campaigns, rehash recovery, and follow-up flows that bring dead leads back to life • Local advertising strategies that don’t break the bank • Simple, consistent social content that builds trust and stays top-of-mind • And how to track ROI in a way that makes sense — even if you hate spreadsheets Whether you’re marketing with a budget of $500 or $50,000, Capture gives you the foundation to stop hoping for leads… and start building a pipeline that flows on demand.