OEQ Presence Mastery Playbook

OEQ Presence Mastery Playbook

The 6 Frames of Presence That Make Every Question Land STAGE 3 OF THE OEQ FRAMEWORK SERIES

ByJonathon Broce

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You learned the questions. You mastered the voice. Now learn the body. Most roofing reps walk into a homeowner's living room with the right script, the right tone, and a body that's quietly tanking the deal. They sit too far across the table. Their hands disappear into their pockets. Their handshake at the front door reads as dominance instead of warmth. By the time their mouth opens, the homeowner's amygdala has already made the trust call. The next forty minutes are spent climbing out of a hole the rep dug before he ever sat down. The OEQ Presence Mastery Playbook closes that gap. This is Stage 3 of The OEQ Framework Series. Stage 1 trained the words. Stage 2 trained the voice. Stage 3 finally hands you the 55 percent of communication that almost every sales training program in America ignores. Your body. Your face. Your hands. Your feet. The largest channel the homeowner is reading, and the one you've never been taught to control. Inside, Jonathon Broce walks you frame by frame through the entire appointment. The Approach Frame at the front door, including the exact knock cadence, the three-step retreat, the 45-degree hinge-side stance, and the Submissive Handshake that lowers amygdalas instead of activating them. The Roof Frame, the Table Frame, the Listening Frame with its still body and Chicken Nod rhythm, the Recommending Frame with open palms, and the Closing Frame that holds the body of certainty whether she says yes or no. You'll also learn how to read her. The lean-in, the arm-cross with its four sub-meanings, the phone-glance with the five-second silence protocol, and the recovery moves when an appointment starts spiraling. Plus the Voice-to-Body Pairing Map, the 30-Day Presence Mastery Plan, the Scorecard, the Coaching Cadence, and the diagnostic catalog of body language mistakes by frame. By the time you finish this book, you'll walk into a living room and know what she's feeling before she speaks. You'll know what your shoulders are saying. You'll know what her body just told you. And you'll know, with the certainty of a craftsman, that you're no longer guessing your way through the appointment. You are present. That is the whole game. Be True. Be Kind. Be Helpful.

Details

Publication Date
May 16, 2026
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Jonathon Broce

Specifications

Pages
126
Binding Type
Paperback Coil Bound
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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