You signed the contract at 412 Maple Street. You shook hands. You drove away. And the guy next door — the one who watched you from his kitchen window for ninety minutes — never heard from you. Six months later, a different company got his business. Jon Broce spent years making that exact mistake while building MHI Roofing from three million to seventeen million dollars. He was a hunter. A good one. But hunters wake up at zero every month, and the treadmill eventually catches up. The DOME Effect is what happened when Jon stopped hunting and started farming. Five steps. Five touches per job. A simple, repeatable system that generates two to three additional contracts from every neighborhood — without buying a single lead. This field manual lays out the entire framework, from the pre-knock setup to the post-install harvest, so any rep at any level can stop driving past ripe fields and start collecting what they grew. This isn't a book about closing harder. It's a book about showing up more — and letting trust do the heavy lifting.