Embracing neurodiversity can help to boost the reputation of an organization. Companies that are known for their commitment to diversity and inclusion, including neurodiversity, are more likely to attract top talent and customers who value these principles. This can ultimately lead to increased brand recognition and Financial success. In summary, embracing neurodiversity can beneit organizations in a variety of ways, including increased innovation, productivity, and efficiency, a more positive workplace culture, and improved reputation. By recognizing the unique strengths and perspectives of all employees, organizations can create a more dynamic and inclusive workplace that benefits everyone. Beyond Normal is a practical toolkit that is aimed to explain neurodiversity in a simple term and provide organisations, manager, HR and employees with useful tips and strategies to embrace and harness a diverse and inclusive culture in the workplace.