Growth: A Guick Guide for Using Surveys and Focus Groups to Spur Growth

Do you want to learn about surveys and focus groups to attract more clients, gain more market share and earn more revenues? Then this is the book for you! We live in a time when we are exposed to a blizzard of advertisements. Interestingly, in this environment, there is compelling evidence that people turn, more than ever now, to friends and groups of friends for advice and confirmation. It is Keith’s belief, therefore, that in such a world it is incumbent upon organizations to acquire multiple impassioned advocates to champion their services and products to achieve growth! In your quest to acquire these impassioned advocates, Keith shows you in detail how to construct quality surveys and focus groups together with compelling communication strategies to spur growth! Additionally, Keith offers you checklists for surveys and focus groups, and for effective communication strategies. He also provides you with an annotated bibliography to explore how to achieve growth in as much depth and detail as you choose!