Retailing Management: Contemporary Issues and Case Studies

This book deals exclusively with an assortment of articles that enlightens readers about the various perspectives of the retailing business. Some of the ideas discussed in them are of universal relevance and appeal and not just related to the Indian sub continent. The case studies mentioned in the book are an original work by the author and they are principally written keeping in mind the Indian retail scenario and consumer behavior. The author sincerely hopes that this effort of his will serve as reference text for students as well as professionals interested in the retailing arena.