You built the business, but no one prepared you for becoming the person who has to lead it. The Founder Shift is the guide every entrepreneur wishes existed when success began stretching them in ways they didn’t expect. In this powerful, honest, and deeply reflective manual, Lacretia Mitchell reveals the 15 identity transformations every founder must make to survive, sustain, and scale. This is the truth behind the titles. The evolution behind the achievements. The version of you your business is waiting for. If you’ve ever felt like you’re becoming someone you don’t recognize, this book will show you who that person really is.