A Car Called She

Two motivated men who will never meet affect one another through their separate ambitions. Ethan is bored of his warehouse employment. His friend Jimmy persuades him to enrol at Art College and advises him to study conceptual art. Ethan decides to go for shock value and exhibits large graphic images of car crash victims, making an association between the brands of car and the fatalities. When the first exhibition is banned in their local hall, Jimmy decides to take Ethan and his girlfriend Abbie to London. Through Jimmy’s marketing and publicity campaign, Ethan’s controversial artwork begins to get noticed. Ed Looser is a director of a large car sales showroom centre. He is obsessed with cars and enjoys an unusual relationship with his own. When his CEO explains to his directors that the company car sales are on the decline because of the infamous car crash art exhibitions, they begin to think of ways of destroying Ethan and his work. When all of these attempts fail, the CEO offers a new top model car as an incentive to any director who can resolve the issue. Ed Looser is desperate to possess the car he has always wanted and is determined nothing will stop him.