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Product Trajectory (paperback)

ByLiam Scanlan

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From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.

Details

Publication Date
Nov 27, 2006
Language
English
ISBN
9781430317142
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Liam Scanlan

Specifications

Pages
130
Binding
Paperback
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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