"In writing this book I was determined to show how easy it is to apply many of the commonly known precepts of not only 'cold reading', which is a term magicians and mentalists use to describe a basic set of psychological profiles that can be applied to anyone with a good measure of accuracy, but also by adding in a flavor of studied scientific 'facts', bringing the everyday sitter who comes to the 'graphologist' or the person offering 'handwriting analysis' for their insights a whole new market of possibilities." - Mark Edward - 2005