Style & Strategy is a theory and practice resource for composing language-based materials. It covers accurate, clear, and versatile writing; solid argumentation; and engaging oral-visual presentations, drawing from wisdom through the ages. For today's writers, editors, and orators at all levels and in all roles to strategically craft powerful messages that better resonate with your intended audiences. - 22 points on accuracy help you master English syntax. Today's most common errors are covered in short presentations with ample exercises and quizzes. - 6 points on strategy for sentence manipulation build your collection of compositional tools for impact. These sections give you all of the syntactic and semantic force you need to build powerful strategic messages with accuracy and clarity. - Analyses of 18 writing styles give you all you need to emulate each style: Writing styles: Academic, Analytical, Blog, Business, Copywriting, Creative, Descriptive, Expository, Journalistic, Narrative, Oral presentation script, Personal, Persuasive, Review, Script (play or screenplay), Summary, Technical, Travel - Aristotle's logos, ethos, and pathos provides deeper insights to empower your compositions - Argument structure coverage helps ensure your arguments are maximally persuasive. - An oral presentations discussion empowers you to make your speeches land with the impact you want. - A full discussion of best practices for visual communication, specifically slide deck construction and delivery improves your skills at optimal audience engagement and impact. This is the powerhouse resource you’ve been waiting for. It answers your essential composition questions quickly, concisely, and very easily, with full exercise support. If you liked Elements of Style (Strunk 1918), you will LOVE this. It's easy to outshine the bots with these insights. If you need to compose anything for an audience, ever, don’t be without this essential resource. It’s short, on point, and incredibly helpful.