Introduction - Deciding whether or not the email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their propensity to use the Internet, whether or not your message can be effectively stated in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not the email marketing is right for your business. One of the most important factors to consider when deciding whether or not to invest your money, energy, and time into email marketing is your target audience and how likely they are to use the Internet regularly.