Introduction - Facebook is probably one of the biggest innovations in the web over the past decade. It is indeed the largest social media site with over a billion users all around the globe. With a very large number of users who log in on a daily basis, most brands take advantage of this site to expose and market their brands. The most significant part of Facebook marketing is the accessibility and easy access to information. You can search for your specific target market just by filtering the people by demographics, interests, and even by exact geographical location. This becomes an opportunity for start-up businesses and budding entrepreneurs to openly promote their products and services.