BRAND NATION advances the theory that branding lies at the root of every successful nation-building endeavour. Using the 3 Ps (People, Places and Products), the author provides a compelling argument that when nation-building is strategically approached from the branding perspective, the results are transformational. A nation must define its identity through its People; brand its Places by way of destination marketing; and position its Products for global competitiveness. These three actions working synergistically provide a foolproof formula for successful nation building.