Behavioral Market Design™

Stop Persuading. Start Designing the Architecture of Choice. For most of the twentieth century, marketing relied on persuasion — better messaging, better advertising. Behavioral Market Design™ (BMD) argues that this approach has reached its limits in a world of information overload and algorithm-driven interfaces. Drawing on Herbert Simon's concept of bounded rationality and Kahneman and Tversky's research on cognitive bias, Olga Popova shows why the "rational economic agent" never accurately described real consumer behavior — and why today's digital environments, which personalize, test, and adapt in real time, have become active architects of choice rather than neutral backdrops for it. Inside the Book: A 5-Layer Framework: Step-by-step guidance across Cognitive, Choice, Price, Resistance, and Algorithmic layers designed around energy and attention constraints. Practical Tools: Actionable audit checklists and real-world case studies featuring Apple, Samsung, and TikTok. The Future of Markets: An analysis of how generative AI and the emerging "agent economy" are reshaping digital choice architecture. Written for marketers, product designers, and business strategists, Behavioral Market Design™ offers both the theoretical foundation and the practical tools to transition from persuading customers to designing the environments where their decisions naturally unfold.