Strategic Management for MBAs

This is the colour version of the book Strategic Management for MBas. It is aimed at MBA students throughout the world and also company directors. It provides a fresh and practical approach to strategic management which can be understood and used by all managers. It is supported by video podcasts which can be accessed by going to You Tube and searching using the term Patricksstrategy. As well as setting out the principles of strategic management the book also provides insights into how the Internet is transforming industries and firms. This is a book for all managers who want to be up to date in their strategic thinking.