Business Living

"Business Living" is a book that explores, describes and explains the essential skills, practices, techniques, attitudes and competencies required to initiate, manage and operate a business or businesses successfully. The book stresses entrepreneurship, management, marketing, finance and research as pillars of business needed by all intending and practicing business people. The author stresses that business is a strong tool in the enhancement and augmentation of freedom, success, fulfillment and happiness. Special attention is dedicated to the manager's job and the organization exemplified as a strong umbrella and meeting point of skills and resources to create value in a synergistic and sustainable manner. The author stresses that resource conversion into products makes a big difference in life and is augmented by marketing. The author is convinced that man naturally has big potential to contribute to self and community but most people utilize just a decimal of it due to lack of business and life skills.