Powertel Case Study
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With the introduction of Powertel's 3600 minutes for $40 rate plan, the growth of cellular subscribers jumped 40% in one month. This led to many dropped calls and customer complaints. How to solve this problem?
Details
- Publication Date
- Oct 12, 2006
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Chetan Sankar, By (author): P.K. Raju
Specifications
- Format