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Powertel Case Study

Powertel Case Study

ByChetan SankarP.K. Raju

With the introduction of Powertel's 3600 minutes for $40 rate plan, the growth of cellular subscribers jumped 40% in one month. This led to many dropped calls and customer complaints. How to solve this problem?

Details

Publication Date
Oct 12, 2006
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Chetan Sankar, By (author): P.K. Raju

Specifications

Format
PDF

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