Legal Decoded
A Marketer’s Guide to Contracts, Copyrights, and Staying Out of Trouble
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Marketing touches the law every day. Nobody told the marketer which touches matter.
Legal: Decoded teaches marketing professionals how the legal side of the job works, in plain language, one decision at a time. It is built to be read in a weekend and used on Monday.
The curriculum is the ground a marketing leader crosses every quarter. Trademarks, copyright, and the work-made-for-hire trap. Releases for faces, names, and voices. Claims, proof, and comparing yourself to the competition. Pricing, discounts, and origin claims. Influencer disclosures and the FTC’s fake-review rule. Contests and sweepstakes. The five contract clauses that decide who pays when a campaign goes wrong. Email and texting law, data and privacy, website accessibility, and the AI gray zones: what to avoid, what to document, when to ask.
Under all of it sits one system. Sort every marketing decision green, yellow, or red. Green, go. Yellow, do it right up front and keep the proof. Red, stop and call legal. The reader finishes with one instinct instead of fourteen rulebooks, and with the skill that changes the relationship: bringing legal a clean ask that gets answered.
Every scenario starts at the marketer’s desk: the campaign claim, the customer photo, the agency contract, the bought list. Every chapter ends with a TL;DR built to be reread a year later, and Decode This prompts that apply the lesson at your own company that week. The back matter works as a product of its own: the thirteen-question pre-launch checklist, a clearance worksheet, a contract-clause cheat sheet, a promotion rules template, a plain-language glossary, and a dated appendix that quarantines the facts most likely to change, verified at press time.
Legal: Decoded is Book Two in the Decoded series from byPlaintext. Every Decoded book teaches a marketing leader how another part of the business works, readable in a weekend, usable on Monday. Book One, Finance: Decoded, teaches marketers to read the three financial statements and defend a budget in the CFO’s language.
The book teaches legal literacy, not legal advice. It will not make you a lawyer. It will make you the marketer whose launches stop getting frozen, whose files hold up, and who knows exactly when to walk down the hall. Buy one for yourself. The second copy usually ends up with whoever runs your next campaign.
Details
- Publication Date
- Jul 19, 2026
- Language
- English
- ISBN
- 9798996743452
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Ralph Locke
Specifications
- Pages
- 252
- Binding Type
- Hardcover Case Wrap
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)
Keywords
marketing lawlegal guide for marketersadvertising lawmarketing complianceFTC rules for marketerstrademark basicscopyright for marketersinfluencer marketing disclosureFTC endorsement guidesfake review rulesweepstakes and contest rulesemail marketing lawCAN-SPAMTCPA texting rulesdata privacy for marketersstate privacy lawswebsite accessibilityADA compliancemarketing contractsindemnification clausework made for hireright of publicityphoto releasesdefamationtruth in advertisingcomparative advertisingpricing and discount lawMade in USA claimsdrip pricingAI and copyrightAI marketing riskuser-generated content rightsintellectual property for marketerstrade secretslegal literacybrand protectionplain English law bookmarketing directorCMOmarketing leadershipmarketing management bookbusiness law basicswhen to call legallegal risk managementmarketing operationscompliance checklistpre-launch checklistbusiness books for marketersbyPlaintextDecoded series