
Creating A YouTube Marketing Plan
In this section, we're going to cover how you're going to use YouTube and what your
marketing plan will be for success. There's a number of factors to consider here and
of course, the overall nature of your marketing plan is going to depend on the type of
business or company that you're running, your goals, and so on.
Additionally, your budget, resources, and other elements will also have an impact on
the direction that you need take when building your audience on YouTube and
acquiring traffic and views.
Regardless of the nature of your YouTube marketing strategy, you obviously need to
start somewhere. So that's exactly what this course is going to help you do.
For starters, if you're using YouTube video marketing to promote an existing
business, then monetization isn't an issue for you. If you're new to digital
marketing, then you need to determine how you're going to benefit from the viewers
and traffic that your videos get.
Will you be promoting your website or products in the descriptions?
Are you running advertisement based videos (for your products or others)?
Will you be using YouTube ads to monetize the traffic that views your videos?
Do you plan to interact on YouTube and have a presence there?
Another part of your plan will be to determine how you're going to scale up your
success of videos that attract larger audiences. It's especially helpful to have a good
strategy in mind here, so ask yourself about how you're going to get your first 100
views and then ask yourself how you'll grow that first 1,000 subscribers or followers.
More importantly, consider the types of topics, products, or content that you're going
to present in your videos. Are the topics going to be easy to rank for? Are they
attracting enough of an audience to be worth your time? Is there a platform or
network that you can cross promote your videos and media on for increased visibility
Details
- Publication Date
- Jan 25, 2021
- Language
- English
- ISBN
- 9781716382611
- Category
- Computers & Technology
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): RAMU MADAVI
Specifications
- Format
- EPUB