It's certainly no secret that the pizza business is as competitive as it gets, and the independent pizzeria owner faces more challenges than ever. Despite this, there are pizzerias across the country that continue to reap good profits – in tough economies, against stiff competition, and attracting many different customer types. The 2026 Pizza Profits Handbook, which includes the updated top-selling Two Week Pizza Plan, is the information you want, to improve sales, reduce costs, and increase profits from the day you start using the book. Yes, this short, easy-to-read books (because you don't have time for an encyclopedia) will pay for itself the first day, and will mean thousands of dollars in sales and greater profits throughout the year.