ONLINE RETAIL CLUSTERING AND PREDICTION USING MACHINE LEARNING WITH PYTHON GUI

The dataset used in this project is a transnational dataset which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers. You will be using the online retail transnational dataset to build a RFM clustering and choose the best set of customers which the company should target. In this project, you will perform Cohort analysis and RFM analysis. You will also perform clustering using K-Means to get 5 clusters. The machine learning models used in this project to predict clusters as target variable are K-Nearest Neighbor, Random Forest, Naive Bayes, Logistic Regression, Decision Tree, Support Vector Machine, LGBM, Gradient Boosting, XGB, and MLP. Finally, you will plot boundary decision, distribution of features, feature importance, cross validation score, and predicted values versus true values, confusion matrix, learning curve, performance of the model, scalability of the model, training loss, and training accuracy.