
Paid newspapers in the Netherlands are having a hard time these days. Year after year paid circulations are dropping, advertisers are spending less money on newspaper ads, increasingly shifting their money to other media, and free news-sources are spreading everywhere, making competition fierce.
And it’s not just the Netherlands that is suffering from newspaper- fatigue. Worldwide, circulations are dropping. In most Western countries, total circulations dropped around ten percent from 1993-2003. Some countries – like Denmark, New Zealand and also the Netherlands – almost dropped by twenty percent.
Some newspapers are trying to compensate the decline in income from sold copies and advertising, by selling brand-extensions, like books or DVD’s. Others are changing the actual format of the product (from broadsheet to tabloid) to turn-around the declining income. But does it really help? Isn’t this just treatment of (the) symptoms, and not the cause itself?
Details
- Publication Date
- May 16, 2006
- Language
- Dutch
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Robert Jan de Heer
Specifications
- Pages
- 37
- Binding Type
- Paperback Saddle Stitch
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)