50 Short Stories and Examples Explaining Basic Concepts in Marketing

This book fills the need for a concise book on the growing field of Marketing. It provides an essential guide to basic concepts and vocabulary in marketing throughout stories. Putting theory aside, this book gets straight to action with more than 50 marketing practices examples that enable readers to learn the main marketing concepts. Each marketing concept is separately explained via its own explanatory tale, with a practical example. Easy to read, explanatory and informative, this lucid book covers important concepts in the marketing domain. Students in different domains, professionals in various areas, including executives, engineers, professors, doctors, project managers, and others can use this book to understand in a few hours marketing.