The Co-creation Roadmap
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The book proposes six steps to co-create products and services using social media platforms. It presents interviews of experts, successful case studies, and original insights into creating an effective co-creation strategy to business excellence in the social media age.
Details
- Publication Date
- Dec 29, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Sankaranarayanan G
Specifications
- Format